This is driving me NUTS!!!!
Here’s the thing. I should be feeling on top of the world right now. I’ve got my WSO (Warrior Special Offer) finished, and it’s ready to launch. I’ve put a lot of work and effort into this and I think it’s pretty good, even if I say so myself. So, what could possibly be wrong? I mean, many people get onto the internet and decide they’re going to make a go of it because they’ve read or heard how easy it is and that the internet will practically hand over as much money as they like for practically no effort on their part. But, then they find they actually have to DO SOMETHING (it’s called WORK!), and that, in reality, it’s not that simple, and they end up doing nothing except hanging about on Facebook and Twitter.
So, I should be feeling good, right? I’ve got further than the vast majority of people that try to earn some money online. So, yes, I do feel good about what I’ve accomplished so far, but there’s the key phrase – so far. You see, I’m at the stage now where I need to come up with…..God, I’m getting a nervous twitch just thinking about typing the words!!!! SALES COPY! AAAAAARRRRGGGGHHHH!!!!! There, I said it.
You’d think, as I used to, you could slap a few paragraphs together, telling people what a great product you’ve got, how it will make all the difference to them, offering them a bargain-of-a-lifetime type of price, guaranteeing every penny back if they don’t like it, etc. Like me, maybe you’d think that. But, truth is, that couldn’t be further from the truth, at least not these days. Perhaps in the early days of the internet when there wasn’t so much content readily available you could get away with that, but those days are LONG gone.
Now, you need to almost be a combination of a psychologist, sociologist, hypnotist(!), expert writer….and the list goes on, to be a good copywriter. There are tons of copywriting courses out there – I’ve been through a few and keep buying new ones and picking up the odd free one when I can so I can avoid paying the thousands of dollars top copywriters command for a sales letter.
There’s a formula that’s often quoted with the acronym AIDA – Attention, Interest, Desire, Action – which represents the stages you need to take your customer through to get the result you want – the sale. But, how do you do that without sounding overly hype-y or condescending or cloying or…..I mean, HOW??!!???!
I’ve written and re-written the sales copy for this WSO I don’t know how many times and still can’t seem to get it “right”. First, it seemed too hype-y; then it seemed too bland – no sizzle, no pizzaz; now it just seems plain boring! So, if I can find some happy medium between the hype-y and the boring, I think I’ll be OK. But, where IS that medium? How do I find it?
It’s driving me NUTS! I need to hire a good copywriter and get this thing out there. But, first, I need to get this thing out there so I can make enough money to be able to afford this brilliant copywriter!
So, back to the drawing (writing) board – wish me luck. I just hope I’ve got some hair left after this!!
Ray “Practically bald” Boreham
P.S. There are some great FREE copywriting resources here:
Several copywriting resources available at Warrior Forum - just do a search on “copywriting”
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